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PRIVACY POLICY

INFORMATION ON THE PROTECTION OF PERSONAL DATA

The company that owns this website and is in charge of the personal data you have provided, as well as the processing of these data, is LLADRÓ, S.A. Sociedad Unipersonal, established in Spain with its registered office at Carretera de Alboraya s/n, Polígono Lladró, 46016 Tavernes Blanques – Valencia (Spain) (henceforth, “LLADRÓ”).

Any information to which we have access that enables us to identify you, such as your first or last names, email, street address, telephone numbers, type of device, debit or credit card number, etc., (henceforth, “Personal Data”) shall be stored and used in accordance with the provisions of this Privacy Policy, whose basic aspects are the following:

  • Data controller: LLADRÓ, S.A. - Tax ID (NIF) no. A46-147112
  • Address: Carretera de Alboraya s/n, Polígono Lladró, 46016 Tavernes Blanques (Valencia) - España
  • Correo electrónico: e-boutique@es.lladro.com
  • DPO Contact: proteccion_datos@lladro.com
  • Purposes of processing:
    • To manage profiles, users and customers
    • To manage purchases and services, including the “Lladró Assurance Program”
    • To send information and advertising
    • To manage loyalty programs like Premium Customers and Art Editions Club
    • To prospect for sales and analyze preferences
    • To manage and provide personalized services and promotional campaigns; to send personalized benefits and deals
    • Satisfaction and quality of service surveys
    • Customer service
  • Lawfulness:
    • Execution of sales contracts
    • Consent by the interested party
    • LLADRÓ's legitimate interest
    • Fulfilment of a legal obligation
    • Fulfilment of a contractual obligation
  • Recipients: PYour personal data will not be shared with third parties, except for LLADRÓ Group subsidiaries, as explicitly outlined in this Privacy Policy.
  • Rights of the interested party: Access, rectification, erasure and objection, restriction and portability of their Personal Data.

Below are the conditions under which LLADRÓ shall process your Personal Data when you provide them to us as a user of this website (www.lladro.com).

PERSONAL DATA OF THE INTERESTED PARTY

If you register in order to make a purchase, receive our newsletter or for any other reason; or if you allow us to send you communications on our products not directly related to purchases; or if you have asked to receive catalogs, deals, promotions or other advantages and benefits, the Personal Data you provide us shall be included in a database whose processing is the responsibility of LLADRÓ, and these data shall only be used to send you information and advertisements of our products, in addition to the specific purposes you have requested in each section, such as to insure the figures you have purchased via the Lladró Assurance Program. Sending information and advertising is based on the consent requested of you each time, and the removal of this consent shall never condition the execution of the purchase or services contract that you have requested.

If you provide us with the Personal Data of third persons, you take responsibility for having informed them and gotten their consent for these data to be shared for the purposes indicated in this Privacy Policy.

CESSION OF YOUR PERSONAL DATA

You also explicitly authorize us to cede or transfer your Personal Data to our subsidiaries within the Grupo LLADRÓ in cases in which these subsidiaries are directly involved in the purpose or service you have requested. All LLADRÓ Group companies are committed to upholding privacy and security standards in line with EU regulations for personal data processing.

Lladró USA, Inc. (USA), Lladró Galleries, Inc. (USA), Lladró (United Kingdom) Ltd. (UK), Lladró Italia s.r.l. (Italy), Lladró Australia Pty Ltd. (Australia), Lladró Japan Co. Ltd. (Japan), Lladró Singapore Pte. Ltd. (Singapore), Lladró Asia Pacific Ltd. (Hong Kong-China), Spa Lifestyle Pte. Ltd. (India).

If you place an order whose delivery address is in the United States or Canada and the sale is made via Lladró USA, Inc., Lladró USA, Inc. will have access to your Personal Data solely for the purposes of handling your specific purchase and will not process or use these Personal Data in the future for any other purpose.

LLADRÓ cannot sell items from its website when the delivery address is in India; however, if you are interested in purchasing our products to be delivered to India, we will take your order and forward it to our subsidiary SPA LIFESTYLE PRIVATE LIMITED, established in India, with its registered office at Rectangle One, D-4 District Centre, Saket, New Delhi 110017. In this case, you explicitly consent to allow us to share your Personal Data along with the information on your order with that entity for these purposes. From then on, you should directly access the SPA LIFESTYLE PRIVATE LIMITED website, as they will sell the product in which you are interested. Before making your purchase, please read and accept the “Purchase Conditions” and the other Legal Notices that appear on the SPA LIFESTYLE PRIVATE LIMITED website.

Likewise, we may also need to share your Personal Data to process your data to fulfill the purchase or requested service with third parties that provide us with support services, such as banks; fraud-fighting organizations; providers of technology, logistics, transport and delivery services; customer care; or an authorized distributor near your home or wherever you have purchased your pieces. By providing us with your Personal Data, you authorize us to process and share your information with these partners. Your authorization also extends to cases in which, for the sake of the efficiency of the service, the suppliers may be located in the USA or other third countries outside the European Economic Area which do not provide a data protection level comparable to the one in your country, or to the European Union level, even if there is not a decision by the European authorities on the suitability of this matter with respect to these third countries.

Your Personal Data shall not otherwise be ceded, disclosed or modified without your prior consent, except for under legal obligation.

HOW LONG PERSONAL DATA ARE STORED

Your Personal Data shall be stored in our database as long as the relationship with you exists, depending on the purpose for which they were provided, and as long as you do not request their erasure.

Once the purpose has been achieved or one of the data protection rights has been exercised, your Personal Data shall be stored, duly blocked, for the legitimate periods provided for in case of any liability for LLADRÓ. After these required periods have elapsed, your Personal Data will be deleted from our databases.

CREATION OF AUDIENCE SEGMENTS

To deliver products and services aligned with your interests and improve your user experience, LLADRÓ may conduct audience segmentation; however, it never creates individualized profiles or personalizations that could identify or monitor the user. To form these segments, LLADRÓ may gather, analyze, and build a “user profile” based on the User’s interactions with the website and LLADRÓ.

This information allows LLADRÓ to improve the content sent to Users—either based on User consent or LLADRÓ’s legitimate interest—via email and telephone, if provided, while considering their activity. Moreover, LLADRÓ may produce aggregated and statistical reports for internal analysis and to gage the effectiveness of campaigns sent through these channels.

The development of these segmented audiences is based on LLADRÓ’s legitimate interest in handling the mentioned processing of User interaction data, while safeguarding consumer rights.

YOUR RIGHTS ON DATA PROTECTION MATTERS

With regard to your Personal Data, at any time you may exercise your rights of access, rectification, erasure and portability, as well as restriction or objection to processing, and you may revoke your consent for the aforementioned cession of data by contacting the Data Protection Officer or the Data Controller at the addresses provided above.

In your request to exercise your rights, you should state the reason for your request, and we may request a copy of your national ID (DNI), passport or other valid document that identifies you before processing your request.

Likewise, if your request is not met, you may submit a complaint to the Spanish Data Protection Agency (www.aepd.es).

COLLECTION OF PERSONAL DATA AND PURPOSES OF PROCESSING

In addition to this general section of the Privacy Policy, you should also check the specific section of this website corresponding to each of our services or functionalities, as in addition to the general ones included here, there may be other particular conditions for each section that may require specific processing of your Personal Data.

There is certain information - which will be marked as obligatory - without which it will be impossible to manage your registration as a user, customer, beneficiary of a personalized deal or promotion or recipient of other advantages, functionalities or services available via this website or offered by LLADRÓ via another means.

You guarantee that the Personal Data you have provided us are accurate and precise and pledge to notify us of any change or modification of them if relevant for the provision of our services. If you provide us with the Personal Data of third persons, you take responsibility for having informed them and gotten their consent for these data to be given for the purposes indicated in this Privacy Policy or in the different sections of this website. Any damage potentially caused to LLADRÓ or a third party for sharing erroneous or incomplete data or information, or for data provided without the consent of the affected party on the registration or purchase forms of this website, shall be the exclusive responsibility of the user who provided these data.

LLADRÓ shall process the Personal Data you provide for the following purposes:

  1. To manage your registration as a user of this website both for the purposes of identification and to provide you access to the products and services that are available to registered users.
  2. To manage fulfilment and execution of the sale contract of the products you have purchased or of any contract you have entered into via this website.
  3. To offer customer service and address any issues, complaints, claims, questions, or suggestions raised by users through the website, by phone, or any other means, concerning matters related to LLADRÓ's products and services, as well as the functionalities of the website. Requests, issues, and inquiries from Users, as well as LLADRÓ’s responses and other processes, will be documented for the purpose of managing and following up on User requests.
  4. To manage our “Lladró Assurance Program” if you have requested it, as well as in cases where you enroll in our Art Editions Club program.
  5. To communicate with you by telephone, email or other equivalent semibolds of communication in relation to the products and services purchased or contracted by you or the functionalities of this website, including those related to security.
  6. If you have subscribed to our newsletter, to inform you of our products and services via email or any other semibold of communication accessible by the data you have provided us.
  7. To internationally analyze our users’ and customers’ preferences in order to improve interaction with them, generate user audience segments and improve our marketing actions and our sales.
  8. To carry out general marketing campaigns and private sales.
  9. To dispatch commercial communications from LLADRÓ and the LLADRÓ Group if you have agreed to receive communications, including electronic ones, by checking the relevant box.
  10. LLADRÓ may also send commercial communications regarding products and/or services similar to those previously contracted by the User, without requiring consent, based on LLADRÓ’s legitimate interest.
  11. Satisfaction and quality of service surveys.
  12. To carry out general marketing campaigns and private sales.
  13. To manage and process personalized services, including the application of personalized benefits, deals and promotions for a selection of customers.
  14. Administration of registration and associated benefits for LLADRÓ’s customer loyalty programs, such as Premium Customers and Art Editions Club.
  15. Respond to communications from users and our customer service. For that purpose, Lladró can contact users via any means of communication made available to respond to any query, complaint or claim made via the channels and means available to them.

UPDATE AND CONTACT

LLADRÓ may revise and update this Privacy Policy at any time. Any change to this Privacy Policy shall be published and communicated to the extent reasonable. In any case, we ask that you check this document frequently to ensure that you are always properly informed.

If you have any questions, wish to exercise any of your rights or have any doubts regarding this Privacy Policy and the way we process your Personal Data, you may get in touch with us at the following address: proteccion_datos@lladro.com