Company

The City of Porcelain Subsidiaries Lladró Boutiques

The eighties: The innovation

In the 1980’s the Lladró brothers open their company’s doors to the future and invite three of their children into the Board of Directors. Thus begins the transition of the artistic and human legacy of the company to its heirs. Rosa, Mamen and Juan Vicente Lladró undergo long apprenticeships before assuming responsibility in the company, including the tasks of the creativity committee.

Also, during this decade Lladró grows overseas in several countries where their porcelain creations are very popular. In 1986, the company signs a joint-venture agreement with the Mitsui group, a figurine dealer in Japan and, as a consequence of this alliance, the subsidiary in this country is born, followed by China, Australia, United States and the United Kingdom. On September 18th of the same year, the Lladró Museum is opened in New York, located on prestigious 57th street in Manhattan, in a building that preserves the urban charm of the 1920s.

In the creative arena, in 1982 one of the milestones of the brand is introduced: Flowers of the Season, a composition of hundreds of flowers that conveys grace and freshness with a great artistic value. Flowers have always had a very important meaning to Lladró, as their creation requires expert hands. A group of artists is exclusively dedicated to this activity, giving detailed and thorough attention to this typical Lladró element, petal by petal.

In 1985, the Lladró Collectors Society is created, which for over fifteen years brings together more than one hundred thousand lovers of art in fine porcelain. Their first annual sculpture is Little Pals.

Lladró Museum
Nueva York.

Flowers of the Season
(1982)